With the demand for private label goods growing significantly, retailers and manufacturers need fast, innovative product development solutions in order to be successful. They also need to respond quickly to market conditions whilst still protecting their customers and brand.

Creations from MICROS has been designed to help retailers and manufacturers in the design, development, validation and delivery of their consumer goods, quickly and safely. It is a flexible, modular-based solution that covers all aspects of product development from idea through to lifecycle management and supply chain traceability. Creations is an award-winning solution that is used by all of the UK’s top 4 grocery retailers as well as in the development and protection of over 30,000 consumer goods annually, through a collaborative environment of 17,000 users across 2,500 suppliers and partners.

Improves collaboration

Creations enables retailers and manufacturers to work on the same system simultaneously and in real-time which provides users with more visibility early on in the process, enabling them to bring products to market faster, whilst still protecting brand equity and customer loyalty. It improves the speed at of responding to incidents by up to 90% and cuts down internal administration time across the supply chain by an average of 24%.

At the core of Creations is collaboration. It uses internet-based technology to create a single community delivering real improved efficiency across the supply chain such as timely information for customers and reliable compliance to stringent legal and operating codes of practice. It includes a supplier collaboration portal that offers a web-based environment for manufacturers and suppliers or suppliers and retailers for the joint management of technical data across the entire supply chain.

Manages the brand

Creation’s brand management suite covers the end-to-end lifecycle of a product range including category planning, innovation funnel and the supply chain new product delivery process. Its brand protection suite manages the on-going due diligence procedures involved to ensure that products continue to be safe and legal.

Modular and Flexible

It is a modular based solution that allows flexibility and scalability at all levels and can be deployed in module combinations to meet a customer’s specific supply chain needs.

For more information, please call one of our marketing team members on 0115 971 4545 or download the solution brief.